Objetive
The Campingred project came about through comprehensive management of the digital marketing strategy. Capturing qualified online traffic through different actions to boost the direct distribution of the Campsites both nationally and internationally.
Our knowledge of the camping sector has enabled us to implement a direct booking model that leads the customer to make a reservation through our own channels.
Descriptions in the actions
With Campingred we carry out all kinds of actions to attract new traffic and to boost the recurrence of camper reservations and generate new reservations from customers who are more reluctant to camp. We work with the camper database and implement an Inbound Marketing tool to improve the profitability of the qualification actions and distribution processes.
The Delio tool was used to integrate its Email Marketing actions through a centralized CRM. At the same time, through tools such as Google Ads or Facebook Ads for Campsites, the company has been permanently committed to improving direct bookings.
The Campingred blog was also developed and a content strategy was proposed to encourage qualified traffic. In this way, the network of keywords on which Campingred was positioning itself could be expanded. An organic way to learn about the world of camping through quality content.
In this way, coverage has been provided and proposals for improvement have been put forward on a comprehensive digital marketing strategy for a leading international camping chain with a product developed with great care. The base was very solid, since Campingred is a consolidated project with the potential to be one of the leading channels for the camping sector in Spain.
