Objetive
Based on an established project such as Camping Madrid Arco Iris, the development of a new website was proposed based on the needs raised by Fernando and Pilar, its owner and its Digital Marketing Manager respectively. The decision was made to design the website on the WordPress CMS as it offered greater autonomy to manage it and a good indexing capacity in Google. In addition, the decision was made to optimise the website’s SEO and manage the acquisition of paid traffic to improve direct bookings.
Descriptions in the actions
Based on the approach that the Management of Camping Madrid Arco Iris had in mind, a website has been created with a design more focused on the target audiences that the accommodation is working with. A design based on a content manager such as WordPress in which autonomy and positioning under the keywords that Monte Holiday has sought to have visibility has been improved.
We are currently working on SEO optimization of your strategy, email marketing actions and Google Ads ads. All in direct contact with the client and monitoring both in SEO and in paid traffic acquisition strategies.
