Generating quality traffic is never 100% free.
The actions of PPC (Pay Per Click) or CPM (Payment per Thousand Impressions) are necessary when consolidating a traffic and an online presence. Even more so when we want to achieve short-term results and encourage the validation of certain campaigns on certain key searches.
This type of payment actions allow us to generate a highly segmented traffic in final stages of conversion. We will work the final part of the conversion funnel so that we will get a traveler who is very close to the purchase, approaching a potentially interesting product.
Therefore, the payment for traffic should never be underestimated in any tourism marketing strategy, so that we reduce the cost of acquisition of the traveler and maximize direct sales through any channel of their own.