Objetive
A series of actions were proposed to develop a destination in the process of renovation to strengthen the destination’s marketing strategy. The proposal included the development of the destination’s new corporate image, the redesign of the website, the creation of a destination map and the development of a video presentation of Alqueva Turismo’s new tourism revitalization plan.
Descriptions in the actions
The project started with the design of a new brand that would integrate the peculiarities of the territory. The cultural and geographical characteristics of the destination had to be integrated into the new logo design.
Regarding the approach that the Alqueva Tourism Department had very clearly in mind, it was necessary to develop a website adapted to the previous structure, with a renewed design and very easy to navigate. We consider that web navigation must be adapted to all types of users, both on desktop and in mobile version.
We have worked hand in hand with the destination, with the professionals who bring to life all the initiatives they develop; Juanjo and Irene, there is a fantastic team that has facilitated the tasks of development, content or validation of continuous improvements.
