Objetive
The Yoguindia Project seeks to connect with people through advertising on Google Adwords to increase the number of people who sign up for its personalized trips. It is betting on this acquisition of segmented traffic to add to the actions that are already carried out organically.
Descriptions in the actions
Based on an approach agreed upon with Magdalena (its founder), the keywords and objectives are chosen to connect with the lucky ones who will enjoy an unforgettable experience in India. After an initial analysis and a permanent review of results, the goal is to attract travelers determined to venture out to discover India.