Objetive
The work carried out on the Viaja y Estudia project has focused on both the redesign of the website they had previously, as well as on advising and executing the SEO strategy for their business. We are working on both the maintenance part of the website that we developed in WordPress and on the generation of content.
Descriptions in the actions
The goal we set ourselves from the very beginning was to make Viaja y Estudia a benchmark project in restaurant consulting. In this way, through our development team headed by Renzo Salvador, we have opted to improve the online presence, making it more usable and better for indexing and positioning on Google. There was also an added complication, which was to professionalize highly specialized content that we had to train ourselves on, analyze the client’s keywords and make everything fit into a unified strategy for a product that could be adapted to the identification of its buyer persona.
The website for the Viaja y Estudia project is built on the WordPress CMS and adapted to the characteristics requested by the client. We are polishing details and improvements to capture leads from its main target client type. Work has been and continues to be done on the SEO strategy using keywords meticulously chosen according to the client’s needs and market demand. In this way, we work very closely with the client to achieve the website that best conveys what they wanted to achieve with the project’s value proposition.
We are currently continuing to carry out maintenance work, provide commercial advice and generate content so that Viaja y Estudia is a reference travel agency specialising in group travel, not only for its product (which is very good) but also for a professional online presence and the efficiency of the digital strategy that we are helping to promote.
