Objetive
Regarding a growing project like La Dehesa Experiences, the company has decided to work on its already refined Google Ads strategy to attract potential customers in its business model, such as Glamping. It seeks to open up new market shares for unique accommodation and new trends in traveler demand.
Descriptions in the actions
Based on the approach that the Management of La Dehesa Experiences had in mind, a strategy for attracting qualified traffic has been implemented. Prior to the SETUP and review of the accounts, the campaigns were improved for different target audiences and for the different times of the year present at the accommodation.
Currently, work is being done on improving the Google Ads strategy and optimising budgets to obtain a higher return on its service for managing the different customer acquisition campaigns for the accommodation. SEO optimisation actions and the generation of web content will also be implemented to boost organic traffic.
