Manifesto for Responsible Tourism

What is the Manifesto for Responsible Tourism about?

At Asiri Marketing we love working with all kinds of tourism projects that have a responsible approach to the planet. We know that tourism is a transversal phenomenon that affects all living beings that inhabit the earth. In this way we wanted to do our bit to promote positive change and have recognition with tourism projects that work in a responsible and conscious way with the problems that affect us all.

In this way, at Asiri Marketing we have set out to promote a Manifesto for Responsible Tourism based on universal values, from our unique way of understanding tourism and aligned with the sustainability criteria promoted by institutions such as the GSTC (Global Sustainable Tourism Council) and the UNWTO (World Tourism Organization). We believe that this is the most positive formula for all of us who love and enjoy sustainable tourism. It is a declaration of intent and an approach that we make to our clients to work within a constructive and supportive line with all those agents involved in the tourist experience.

From Asiri Marketing we launch our manifesto built on 10 fundamental principles so that a tourism business can be competitive within values of responsibility and commitment to the planet. We encourage projects that identify with this manifesto to register as Responsible Businesses, we will link you at the bottom of the page as adherents of the manifesto and we will send the badge to your home completely free of charge.

10 principles of the Manifesto for Responsible Tourism

Local Development

Bet on the consumption of local products and services

The Manifesto for Responsible Tourism seeks to boost the economy of your destination by using local products and services as much as possible. Tourism is a cross-cutting activity and tourism businesses are an important link in the chain. As we strengthen the future of our destination, we will increase factors such as length of stay or the ability to provide feedback within the different businesses and entities that converge in the tourism ecosystem.

Working in Community

Respect values and traditions

It is essential that any type of tourism business promotes the culture and tradition of the host community. Aspects as important as customs, gastronomy, languages or dialects, traditions, heritage…

The Manifesto for Responsible Tourism seeks to promote tolerance and become a link between the traveler and local tradition. It should be one of the policies and intangibles that any tourism project must provide to the traveler and to the community itself.

Promote Conservation

Tool for efficient sustainability of the destination

Businesses that promote the conservation, protection and regeneration of the destination’s ecosystems, guaranteeing the sustainable exploitation of the destination’s aquatic and terrestrial resources and that respect the natural habitat of fauna and flora, avoiding animal abuse or destruction of the environment.

Promote collaboration with sanitation and cleaning activities promoted in the destination, so that there is efficient waste management that allows controlling the impact of tourism businesses in the area.

Promoting Diversity

Respect for different ways of seeing the world

Businesses or projects that promote the elimination of barriers that may exist due to gender, origin, religion, sexual orientation, economic situation or any other condition that may arise. We trust in projects that avoid sexist language, offensive comments or the use of labels that contribute to negatively stereotyping any group.

Businesses that facilitate access and equal opportunities for those with different needs in terms of mobility and communication, respecting the spaces or services designated for their use in the tourist destination.

Awareness in Sustainability

Commitment to sustainable resource management

Businesses that are committed to the intelligent and efficient management and use of water and energy resources, consuming those that generate the least environmental impact and can be recyclable or reusable.

In the Manifesto for Responsible Tourism, we support businesses that promote not wasting water and minimise the traveller’s carbon footprint by encouraging the use of transport with reduced or zero polluting emissions.

Respecting Heritage and Infrastructure

Participate in the efficient management of the Heritage and Infrastructure offered by the destination

Pay attention to the different heritage resources as well as the infrastructures that manage them so that travelers can enjoy them and respect them when using them.

Promote and raise awareness of the destination’s tourist attractions, respecting the rules and accesses designed for the preservation and protection of the elements that make up the destination and its unique features.

Betting on Technology

Sustainability through R&D&I

Tourism projects have innovation in their DNA. We rely heavily on new technologies and innovative methods that contribute to the sustainability of territories through savings or better use of resources, information or communication skills.

In the Manifesto for Responsible Tourism, we trust that responsible tourism businesses will promote experiences based on innovation and permanent evolution to improve their processes within interconnected ecosystems.

Taking care of human resources

Decent and fair working conditions

Traveler happiness is largely based on the humane and friendly treatment they receive from businesses in the area in which they operate. A worker with decent working conditions has a positive impact on a positive traveler experience.

We consider it essential that the projects adhering to the manifesto treat all workers with respect and dignity.

Focus on Active Listening

Service vocation oriented to traveler satisfaction

We live in a period in which having the ability to listen to the traveler and implement it in the product development strategy is crucial to remain competitive.

From the Manifesto for Responsible Tourism at Asiri Marketing we support tourism businesses with horizontal structures that are open to customer feedback. Adopting mechanisms that take advantage of the knowledge transmitted by travelers is essential for any accommodation or tourism business model.

10.

Responsible Prices

Competitive pricing policy adapted to the product

Having a responsible pricing policy so that the customer is paying adequate prices for a quality product is the best marketing strategy to attract and retain customers.

We recommend that all tourism businesses have competitive prices that highlight the value of their product and are also in line with the economic capacity of their typical customer profile.

Sign our manifesto for responsible tourism

If you agree with the manifesto, leave us your details and we will add you to the list of responsible accommodation and tourism projects.

In addition, we will send you our “#ResponsibleTourism” badge at home.

Name of project / business

Name of Person Responsible

Address

Web

I accept the general conditions and Privacy Policy y Legal Notice.

*If you are a blogger and you also like our idea, you can also join our Manifesto for Responsible Tourism. We will add you to the list of registered agents.