



Objetive
The comprehensive strategy implemented with Hotel Mirador de Gredos **** is committed to improving and optimising direct bookings. Generating qualified traffic to improve the distribution of the Hotel and at the same time reduce the costs associated with online marketing.
Descriptions in the actions
The different actions carried out by Mirador de Gredos **** were aimed at generating organic and paid traffic to improve direct bookings for the accommodation. Taking advantage of the database of recurring clients, SEO optimization on the main keywords and boosting traffic with a presence on social networks, as well as from its blog, are some of the actions that have been proposed to improve the online presence of Mirador de Gredos and boost its profitability.