Objetive
The work carried out on the Raja Ampat Biodiversity project has consisted of the review, redesign and advice on online distribution and marketing. In turn, advice has been provided on the choice of relevant keywords in different markets, as well as the writing and optimization of SEO factors on content specialized in the type of client and the location of the Raja Ampat resort. The project management (Patricia and Reinaldo) has collaborated to adapt the content to the needs of the potential client.
Descriptions in the actions
The goal we made from the first contact with the client was to help as much as possible with the distribution of Raja Ampat as a reference accommodation in the destination. In this way, through our development team with Renzo, we have bet on improving the online presence, making it more usable and better for indexing in Google. There was also an added complication, which was to professionalize content about a remote area, analyze the client’s keywords and make everything fit into a unified strategy for a product that could be adapted to online distribution. In this way, management decided to work with Octorate, as an affordable and simple technology that could meet the needs of Raja Ampat Biodiversity.
The Raja Ampat Biodiversity project website is built on the WordPress CMS and adapted to the characteristics requested by the client. We are polishing details and improvements to improve the recurrence of online bookings on the new booking engine. Work has been and continues to be done on the SEO strategy using keywords meticulously chosen according to the client’s needs and market demand. In this way, we work very closely with the client to achieve the website that best conveys what they wanted to achieve with the project’s value proposition.
We are currently continuing to carry out maintenance work, provide commercial advice and generate content so that Raja Ampat Biodiversity is the reference accommodation for divers in Indonesia not only for its product (which is very good) but also for a professional and efficient online presence.
