APPROACH OF COLLECTION OF TRAVELERS DATABASES
Bet on customer loyalty and recurrence.
The recurrence of a loyal customer is the fastest way to reducing the cost of acquiring a traveler. With the loyalty, we get travelers at cost 0 and have an important prescription capacity on future clients of our accommodation. Having a well-nurtured, updated and segmented CRM will make it easier for us to launch marketing actions focused on our interests.
From Asiri Marketing we bet to generate customer’s DBs and update this information in real time. Currently in the market, there is the right technology to have reports in real time about the possibility of buying our databases and the activation of this to our product. Therefore, it is important that the accommodations optimize their CRMs and work with loyalty to improve the profitability of their commercial strategies.