27 Oct Facebook advertising and marketing strategy
To get the picture, according to IAB Spain, 82% of the Web surfers in Spain are users of social networks (14 million users), being Facebook the most used/ visited, mentioned by 96% of the respondents and with a growth of 2 points regarding the previous year. It must be admitted, Facebook is the network of networks at this moment and advertising through Facebook Ads is a tool of visibility to keep in mind by any kind of accommodation.
Facebook is also the social network most frequently used, from days a week as for hours. According to the previously mentioned poll, users connect 7 days a week with a 4.5 hours average.
Therefore, Facebook has become a communication tool on a level of our personal mail, at the same time it maximizes and amplifies the interaction between users and improves the knowledge of the brands. Hence, a hotel can make use of the enormous percolation and segmentation potential that this “mega” network of tagged and ordered contacts has, to launch its campaigns. Let’s make a review of what we at Asiri can provide in the assessment on a Facebook advertising campaign:
- Brand socialization image. If your accommodation earns visibility on Facebook there is the possibility of giving social and transparency values to the brand. Responsibility towards the client in the way of announcements and campaigns on Facebook Ads.
- Campaign segmentation. Facebook monetizes its tool through its announcements and the knowledge level it has over its database. Therefore, it seems interesting to take advantage of that knowledge to get to the client’s profile we’re interested to attract.
- Communication with objective audience. Campaigns have always a final end of monetary conversion, but we can work on several stages of the buying process. Hence, communication is a key value and Facebook Ads allows us to communicate via announcement payments with a client whom we are interested to communicate.
- Content amplifier. Organic visibility of the accommodation is limited and therefore, content generation limits us with a determined visibility. Through Facebook Ads we can reach to a major audience with our contents and maximize our strategies of inbound marketing.
- Repercussion measurement. Advertising through Facebook Ads allows us to perform promotion activities in a controlled way, through the success analysis on the investment we are making.
At Asiri Marketing we assess you in your advertising campaign on Facebook. We adapt to the client’s needs, set goals and develop campaigns in direct contact with the client. We fully trust in the success of this kind of actions, since quantification of results and final analysis justifies the investment made.
We encourage you to maximize your brand on Facebook with us.